Brand building
Helped build the MedSpeak AI brand from the ground up through logo design, website development, messaging, and a consistent visual identity.
MedSpeak AIGrowth & Marketing · June–December 2025
Experience spotlight · MedSpeak AI · June–December 2025
Wearing multiple hats to help build an early-stage SaaS brand.
I helped build the MedSpeak AI brand from the ground up while supporting customer acquisition, outbound sales, go-to-market strategy, and the company’s digital presence.
01 · The challenge
An early-stage company needed both a brand and a path to market.
MedSpeak AI was moving quickly, so my role extended well beyond one marketing function. I developed practical SaaS sales skills while helping the team create a recognizable brand, reach prospective customers, organize outbound sales, and turn customer feedback into clearer positioning.
02 · My work
I worked across six connected areas.
Customer acquisition
Executed multi-channel campaigns through cold outreach, social media, email marketing, and content creation.
Sales systems
Developed outbound sales processes, lead-generation systems, CRM workflows, and prospecting strategies.
Go-to-market strategy
Partnered directly with the founders on company positioning, go-to-market strategy, and growth initiatives.
Digital presence
Created and managed company content across LinkedIn, Instagram, the website, and email marketing campaigns.
Customer-led messaging
Synthesized customer feedback into clear language and carried it consistently across the website, sales materials, and marketing content.
03 · Website and video
Two pieces of work people can see.
Website copy
I wrote the website copy and organized the message around what we learned from customers. The goal was simple: make the company easier to understand and keep the wording consistent.
Company trailer
I created this promo video to give people a quick, brand-aligned introduction to the company and product.
04 · What it shows
I can move between strategy and hands-on execution.
This experience shows that I can listen to customers, build a brand, create acquisition campaigns, organize a sales process, and produce the content needed to bring one consistent message to market.