Product and customer experience
Helped define how customers enroll, use a digital-wallet pass, earn rewards, and return to the shop, while considering how the experience must work for baristas and owners.
Co-founded venture · Pre-pilot · 2026
Building a loyalty product toward its first coffee-shop pilot.
My role across product direction, customer experience, physical touchpoints, pilot planning, and go-to-market preparation for myReturners.
Current stageThe core product experience, in-store flow, and pilot scope have been defined and tested. We are ready to begin working with our first pilot partner. No customer, revenue, or retention results are claimed.
01 · The venture
A simpler loyalty experience for independent coffee shops.
myReturners is a wallet-based loyalty and retention product designed for independent coffee shops. Customers tap an NFC touchpoint or scan a QR code, enroll without downloading another app, add a loyalty pass to Apple Wallet or Google Wallet, and return to have rewards looked up and stamped.
For coffee-shop owners, the product is intended to make a modern loyalty program easier to launch and manage while giving them visibility into customer activity through an owner dashboard.
ProblemIndependent shops need a loyalty experience that is simple for customers, staff, and owners.
ProductNFC and QR enrollment, digital-wallet passes, reward stamping, and an owner dashboard.
Current goalSecure the first pilot partner and validate the experience in a real coffee-shop environment.
02 · My role
I lead the business and pilot-readiness side of the venture.
As co-founder, I work across product decisions, positioning, the physical in-store experience, pilot planning, and early go-to-market preparation. My technical co-founder leads development and hands-on technical testing. We work together where product behavior, customer experience, and technical feasibility meet.
AreaMy responsibilityTechnical co-founder
Product directionCustomer and business requirements, positioning, experience decisionsTechnical feasibility, development, and implementation
ExperienceCustomer, barista, owner, and physical touchpoint requirementsNFC, QR, wallet, rewards, and dashboard testing
Pilot preparationOffer, onboarding approach, success measures, materials, and outreach preparationTechnical support requirements and product readiness
03 · What I have worked on
My work connects the product to the people who will use it.
Physical in-store experience
Developed requirements and concepts for table and counter touchpoints that connect NFC and QR enrollment to the real coffee-shop environment.
Pilot planning
Defined the problem the pilot should test, the proposed structure, founder and shop responsibilities, success measures, and the onboarding work needed to support a first partner.
Positioning and go-to-market preparation
Helped shape the venture's positioning, website, ideal pilot-shop profile, target decision-makers, outreach channels, and the materials needed to explain the product clearly.
Cross-functional coordination
Coordinate priorities and documentation with my technical co-founder so business decisions, experience requirements, and technical work stay aligned.
04 · Product experience
The concept has moved beyond an idea into a working experience.
The product foundation includes the customer enrollment flow, digital-wallet experience, reward lookup and stamping, owner dashboard, and physical NFC and QR touchpoints. These examples show the experience we have built and tested internally; dashboard figures are illustrative rather than live customer results.
05 · Current stage
Pre-pilot and ready for our first partner.
We have defined and tested the core experience, established what an initial pilot should validate, and identified the type of coffee shop and decision-makers we want to approach. The next stage is securing the first pilot relationship and applying that work in a real coffee-shop environment.
What is ready
Core product journey, in-store experience, pilot scope, founder responsibilities, success measures, ideal pilot profile, and outreach-channel direction.
What comes next
Secure the first pilot shop, finalize partner-specific onboarding and materials, and collect real feedback from customers, staff, and the owner.
The venture has not completed a live pilot. The case study shows the work required to reach this stage without presenting projected or illustrative information as customer results.
06 · What it demonstrates
Building a venture has required me to operate across functions.
myReturners has given me hands-on experience turning an idea into something more concrete: understanding users, shaping a product experience, coordinating with a technical partner, defining responsibilities, preparing a pilot, and communicating what the product is and why it matters.
The most important lesson has been that progress is not only about adding features. It is about deciding what needs to be true next, aligning the people responsible, and creating a clear path from the product we have built to the first real customer environment.
Product thinkingCustomer experiencePilot planningCross-functional coordinationRequirements gatheringPositioningGo-to-market preparationStakeholder communication