1,000+
Proposed total-attendance target across the series.
Academic proposal · Real university brief · Presented for consideration
Planning a $25,000 event concept for Transylvania’s 250th anniversary.
Transylvania’s marketing department asked our business class to develop ideas for the university’s upcoming anniversary. We created a multi-event concert series and built the plan around a real working budget.
Project contextThe department considered student proposals as early input for the anniversary. This was a planning recommendation, not an executed event, so the figures below are proposed targets rather than measured results.
01 · The assignment
The university asked students to help shape an upcoming milestone.
With Transylvania’s 250th anniversary approaching, the marketing department came to our business class for ideas and early planning support. Student proposals would be taken into consideration as the university began thinking several years ahead.
We were asked to move beyond a creative idea and show how it could work. That meant building around a $25,000 budget and accounting for audiences, marketing, logistics, ownership, risk, timing, and measurement.
02 · The proposal
A concert series designed to connect students, alumni, and the Lexington community.
We proposed a series featuring student, alumni, and local performers. Spreading the idea across multiple events would keep the anniversary visible over time and create more opportunities for people to participate.
30%
Proposed alumni share of attendance.
85%
Proposed attendee-satisfaction target.
The plan also targeted a 20% increase in alumni event participation. These figures defined what success could look like; they were not measured outcomes.
03 · The plan
We turned the event idea into an actionable proposal.
Execution
A phased timeline, action plan, proposed owners, venues, performers, production needs, and marketing activities.
Budget
A complete $25,000 allocation covering venues, performers, audiovisual support, promotion, logistics, and event execution.
Measurement
Attendance, alumni participation, repeat attendance, satisfaction, budget performance, and timeline accuracy.
Risk planning
Contingencies for weather, low attendance, scheduling conflicts, technical issues, and budget pressure.
04 · My contribution
I helped shape the plan, budget, and final recommendation.
I worked across the proposal, including deciding how the $25,000 budget should be allocated across performers, venues, production, marketing, logistics, and execution. I helped weigh tradeoffs when parts of the plan required more funding than originally expected, then led the final review to prepare one clear proposal for the marketing department.
05 · Full project evidence
Review the complete 27-page proposal.
The full document includes the executive summary, strategic context, implementation plan, $25,000 budget, balanced scorecard, action plan, contingency planning, organizational chart, and proposed role descriptions.
